All-electric midsize pickup · Arriving 2027

Ford Fathom.
Runs deep.

Meet Fathom™ — the first vehicle built on Ford’s Universal Electric Vehicle Platform, engineered to bring more space, more useful technology, and fewer compromises within reach.

Why buy from Mullinax
No Dealer Fees Up Front Pricing
Starting MSRP $28,350*
Preorders Early 2027
Platform Universal EV

Original concept artwork. Production design has not been shown.

Discover
01 · A new measure

More than meets
the surface.

Fathom was named for a measure of depth — and for the act of understanding something completely.

That idea runs through the truck: capability without bulk, an expansive cabin without excess, and everyday electric technology built around the way people actually move.

02 · Built around you

Useful EV tech.
No theater.

A focused set of capabilities turns Fathom into a truck that works harder without asking more of you.

01

BlueCruise capable

Highway miles,
reimagined.

Every Fathom will carry the hardware needed for Ford’s next-generation BlueCruise capability. Once activated, it supports hands-free, eyes-on driving on designated Blue Zone highways.

Requires activation and an eligible plan or trial. BlueCruise is a driver-assistance feature—not autonomous driving—and requires a fully alert driver.
02

Bidirectional power

Power that goes both ways.

Capability designed to put stored energy to work beyond the drive.

03

Space that works harder

Five seats.
Three cargo zones.

Fathom seats five adults, is projected to offer more passenger volume than a Toyota RAV4, and adds both an enclosed frunk and a traditional pickup bed.

04

Seamless by design

Your world,
already connected.

A large, high-resolution touchscreen with Apple Maps built in, plus standard Apple CarPlay®, Android Auto™, Digital Key, and Ford app remote control.

03 · Why buy from Mullinax

A smarter way
to buy.

No surprise fees. No back-room negotiation. Just a clear price and a straightforward path to your next Ford.

  • No fees
  • No haggling
  • No surprises
01

Keep more of your money

No Dealer Fees

Mullinax never adds dealer, prep, administrative, or handling fees. Just add applicable tax and tag to understand your final cost.

Customers can save an average of $900 in added fees like dealer fees.

02

Price confidence

Up Front® Pricing

See our best price before you ever sit down. No haggling, no waiting for a manager, and no last-minute pricing games.

04 · Within reach

Starting MSRP

$28,350*

With a standard-range battery. Because the most meaningful electric breakthrough may simply be making one more people can own.

Reserve your spot
Estimated destination
and delivery
$1,595
05 · Road to 2027

The future is
taking shape.

Fathom will be built in Louisville, Kentucky, using Ford’s new Universal EV Production System.

Start your Mullinax reservation request today. A team member will contact you to complete the refundable $100 deposit.

Production-qualified prototypes are scheduled to begin at Louisville Assembly Plant.

Ford says official preorders are scheduled to begin in early 2027.

Ford says the first customer vehicles will follow later in 2027.

06 · The knowns

Questions,
fathomed.

Fathom is Ford’s new midsize electric pickup and the first vehicle produced on the Universal Electric Vehicle Platform.

Be first in line.

Reserve your spot in line
to order.

$100 refundable deposit. Reserve Today
07 · Mullinax reservation

Reserve your spot
in line to order.

Tell us how to reach you and what you’re looking for. A Mullinax team member will contact you to complete your refundable $100 deposit.

$100 refundable deposit Your refundable deposit is completed with a Mullinax team member after you submit this request. This form does not collect payment, create an official Ford preorder, or guarantee vehicle availability or final pricing.

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